HuaKeRun Corporate Portal Website Officially Launched

Ningbo Huake Run Biotechnology Co., Ltd. was founded in 2011 and is headquartered in the Hangzhou Bay New Area—a cutting-edge industrial new city located at the geometric center of Shanghai, Hangzhou, and Ningbo. Huake Run is the first domestic manufacturer to obtain both NMPA and CE approval for its angulated vertebroplasty products, and it offers the most comprehensive portfolio of surgical instruments for both angulated and conventional vertebroplasty solutions in China. The company also boasts a wide range of innovative products across multiple therapeutic areas, including interbody fusion and non-fusion devices, bone-repair materials, sports-medicine solutions, spinal internal implants, endoscopic systems, and artificial-intelligence–enabled technologies. To date, the company has secured 12 NMPA registrations, obtained 7 CE certifications, and been granted 61 patents both domestically and internationally. Guided by the corporate philosophy “Advancing Technology, Building Chinese Quality,” Huake Run has assembled a team of senior executives from Fortune Global 500 companies and leading domestic and international publicly listed firms, as well as highly skilled R&D professionals. The team is committed to continuously innovating and integrating resources to transform Huake Run into a robotics-enabled, minimally invasive orthopedic platform company.

In the ever-evolving and rapidly advancing era of “Internet Plus,” Huake Run is committed to enhancing the company’s corporate brand image, communicating its corporate culture and core values, and enabling more users to gain a deep, efficient, and convenient understanding of the company’s brand and product portfolio. To this end, the company relentlessly pursues innovation and stays abreast of the times, proactively embracing the digital landscape and leveraging the advantages of the internet to comprehensively upgrade its corporate branding and communications. Building on traditional corporate communications, Huake Run has integrated new-media promotional elements, utilizing a range of digital channels—including the corporate portal website, WeChat official account, WeChat Video Channels, online column partnerships, and mobile smart apps—to focus on online dissemination platforms. The goal is to seamlessly blend conventional thinking with digital-age strategies, creating a diversified, systematic, professional, and innovative corporate marketing approach that effectively conveys and establishes an outstanding, highly professional corporate brand image.

An enterprise portal website serves as the official online platform for a company’s digital marketing and brand promotion, making it one of the best external business cards. The company places great emphasis on building this portal, and after meticulous planning and development in the early stages, it was officially launched on March 1, 2021. The website design centers on highlighting the company’s overall strength and brand image, with a comprehensive reorganization of page layouts tailored to users’ browsing needs. It ensures full compatibility across all domestic browsers and delivers fast page load speeds, ultimately resulting in a multifunctional site that integrates brand presentation, PC, WAP, tablet responsiveness, and official WeChat account integration—while also being optimized for keyword-based search engine promotion. The overall structure of the site is organized around seven core functional sections: “About Us, Product Center, News & Information, Talent Recruitment, Franchise Center, Online Message, and Contact Us.” Within each section, users can quickly access the key information they need. Our goal is for every section of the website to bridge the gap between the company and its users, enabling visitors to gain a more intuitive understanding of the company and build trust.

As our business continues to grow, our scale expands, new products are launched, and a variety of marketing initiatives are rolled out, we will also continually enrich the content of our website and enhance its functional sections, presenting Huake Run to all stakeholders in a more comprehensive and meticulous manner. At the same time, all members of our company will remain firmly grounded in clinical needs, working tirelessly together to continuously upgrade our innovative, intelligent healthcare service system, thereby providing more professional and patient-centered services to orthopedic physicians and patients alike. We are committed to becoming the most innovative minimally invasive orthopedic company.